700 N 4TH

700 N 4TH

Phoenix, Arizona

Services Brand Identity Design, Collateral + Wayfinding Signage, Photography Direction

THE BEST IS YET TO COME

Challenge Phoenix is an emerging market and is in the process of developing it’s identity as a City overall. In addition, the development was being brought to market at the height of the pandemic.

Solution Phoenix is surrounded by a beautiful landscape and the educational and employment options have been steadily increasing over the years. In addition, the City has a vibrant art scene that has been growing year after year. We explored audience insights in Phoenix as well as in Colorado, Texas, and California where many people were relocating from. We developed an eclectic brand that capitalized on the optimism and freedom provided within the 700 North 4th Street community. The brand is built for social connection and celebrates cultural diversity with an eye on the future.

Brand Platform 700 N. 4th Street is a vibrant community built for joy and social connection. For those looking to enjoy the moment, 700 N. 4th Street provides sweeping views of the mountains as well as an abundance of modern amenities. 700 N. 4th Street provides a springboard for spontaneous discovery – this is a place you can be free and have the time of your life. Welcome to your next adventure.